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Why Post Videos on LinkedIn?
LinkedIn is more than just a platform for professional networking—it’s a dynamic space for sharing content that truly resonates. Among the various content types, videos have emerged as a powerful tool for engagement.
Unlike static images or written posts, videos quickly capture attention and provide a more immersive viewing experience. As a result, video content tends to generate significantly higher engagement rates. In fact, LinkedIn reports that video posts can attract up to three times more engagement than text-only posts.
Beyond engagement, videos also build trust and authenticity. By sharing your message through video, you add a personal touch—allowing viewers to connect with your brand on a deeper level through both face and voice.
For thought leaders and professionals, posting valuable and relevant video content is a powerful way to strengthen connections. Whether sharing industry insights, company updates, or product demonstrations, video allows you to establish a genuine, relatable presence and engage with your audience in meaningful ways.
How to Post a Video on LinkedIn in 2025: A Step-by-Step Guide
In 2025, posting a video on LinkedIn has never been easier, and the impact it can have on your brand’s visibility and engagement is undeniable. Here’s a simple guide to help you leverage LinkedIn’s video features to build your brand’s presence:
1. Prepare Your Video Content
Before posting, ensure your video is:
- Optimized for LinkedIn: LinkedIn supports various video formats, but it’s ideal to upload videos in MP4 format. The maximum file size allowed is 5GB, and the video duration should be between 3 seconds to 10 minutes.
- Mobile-friendly: Since many users access LinkedIn from mobile devices, ensure your video is visually engaging and easy to watch on smaller screens.
- Professional and Value-driven: LinkedIn is a professional platform, so your video content should focus on providing value, whether it’s industry insights, company news, product demonstrations, or thought leadership.
2. How to Upload Your Video on LinkedIn
Here are the simple steps to post your video on LinkedIn:
- Log In to Your LinkedIn Account: Open LinkedIn in your browser or app and log into your account.
- Go to Your Home Page or Profile: You can either post the video on your feed (visible to your network) or directly on your profile.
- Click the “Start a Post” Button: This is where you can create a new post.
- Add Your Video: Click the camera icon in the post editor, select your video file, and upload it.
- Write a Captivating Caption: Pair your video with a short description or caption that explains its value. Add relevant hashtags to increase discoverability.
- Tag People or Companies (Optional): If your video features collaborators or clients, tag them to increase the reach.
- Publish: Once you’re happy with your post, click “Post” to share it with your network.
3. Optimize Your Video for Maximum Engagement
- Use Subtitles: Many users watch videos on mute, so adding subtitles can ensure your message is still conveyed.
- Add a Call to Action: Encourage viewers to comment, like, or share. This can drive more interaction with your post.
- Be Consistent: Post regularly to keep your audience engaged and informed.
4. Engage with Your Audience
Once your video is live, don’t forget to engage with people who comment or share your post. Respond to questions and foster meaningful conversations to build relationships and credibility with your professional network.
Why Video Marketing on LinkedIn is So Effective
- High Engagement Rates: Video posts have significantly higher engagement rates than other types of content. LinkedIn users are more likely to interact with video content, whether it’s liking, sharing, or commenting.
- Showcase Your Expertise: Video provides an excellent opportunity to showcase your industry knowledge, thought leadership, and expertise. You can create tutorials, product demos, behind-the-scenes glimpses, or even success stories.
- Reach Key Decision-Makers: LinkedIn’s audience is made up of professionals, including key decision-makers. Posting videos helps you get your message in front of the people who matter most for your business.
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Tips for Optimizing LinkedIn Videos for Maximum Reach
To maximize the reach and impact of your LinkedIn videos, consider the following tips for optimization:
1. Keep It Short and Engaging
- Attention spans on LinkedIn are short, so aim to keep your videos between 30 seconds to 2 minutes. Ensure the content is concise and captures the viewer’s attention in the first few seconds.
- Start strong with a compelling hook or intriguing statement to grab attention right away.
2. Use Captions/Subtitles
- Many users watch videos without sound, especially when browsing in public spaces or during work hours. Adding captions ensures your message is still communicated effectively, even without audio.
- Use auto-generated captions (available on LinkedIn) or manually upload your own for more accuracy.
3. Create Eye-Catching Thumbnails
- Choose a thumbnail that’s visually appealing and relevant to the content of your video. A custom thumbnail with bold text or a clear visual can make your video stand out in the feed.
- Ensure the thumbnail is clear, well-lit, and high-quality to maintain a professional appearance.
4. Write an Engaging Caption
- Your video post’s caption should complement the content and encourage interaction. Keep it short and to the point, but also add a call to action (e.g., “Let us know your thoughts in the comments!” or “Share this with a colleague who would find it helpful!”).
- Incorporate relevant hashtags (e.g., #Leadership, #MarketingTips) to increase discoverability and expand your reach.
5. Post During Peak Engagement Times
- Post your videos when your audience is most active. On LinkedIn, this is typically during business hours, Monday through Friday, with engagement peaking around morning to mid-day.
- Experiment with different posting times to find what works best for your specific audience.
6. Leverage LinkedIn’s Native Video Features
- Upload directly to LinkedIn rather than sharing a YouTube or external link. Native videos often perform better on the platform, as LinkedIn’s algorithm tends to prioritize them.
- Tag relevant people or companies in the video to increase its visibility among their networks.
7. Use Professional, High-Quality Video Production
- While LinkedIn is a professional platform, that doesn’t mean your video needs to be overly polished. However, quality matters. Ensure good lighting, clear audio, and a steady camera to present your brand in the best light.
- If possible, edit your video to remove unnecessary parts, smooth transitions, and add branding (such as your logo or consistent color scheme) to make it look polished and professional.
8. Encourage Interaction
- Prompt viewers to engage by including a call to action (CTA) at the end of your video. Ask them to like, comment, share, or visit your website for more information. This increases the chances of the video being shared within their network.
- Engage with anyone who comments on your video, as this can boost its visibility through LinkedIn’s algorithm.
9. Focus on Value-Driven Content
- People use LinkedIn for professional growth, so ensure your video offers something valuable, whether it’s industry insights, expert tips, or case studies. Videos that offer value tend to resonate better with a professional audience and are more likely to be shared.
- Avoid overly promotional content—focus on building relationships, establishing thought leadership, and providing solutions to your audience’s pain points.
10. Track Performance and Adjust
- Use LinkedIn’s analytics tools to track how your videos are performing in terms of views, engagement, and demographics.
- Based on the data, make adjustments to your future video content, optimizing for what resonates best with your audience.
By following these tips, you can ensure that your LinkedIn videos are optimized for maximum reach, engagement, and overall effectiveness.
How to Post Shorts on LinkedIn
While LinkedIn doesn’t have a dedicated “Shorts” feature, you can still leverage short-form videos to effectively engage your audience. Here’s how to make the most of it:
1. Plan Quick, Impactful Content
Focus on delivering professional, high-value content like quick tips, industry insights, or product highlights. For optimal engagement, keep your videos between 15 to 30 seconds to ensure they’re concise and to the point.
2. Optimize Quality and Format
Use a square (1:1) or vertical (9:16) aspect ratio to ensure your video looks great across devices. Prioritize good lighting, clear visuals, and captions to cater to viewers watching with the sound off. Start with a strong hook to immediately capture attention.
3. Post and Add Relevant Hashtags
Upload your video, add a brief yet informative description, and include relevant hashtags to boost discoverability (e.g., #LinkedInTips, #IndustryInsights).
4. Include a Call-to-Action (CTA)
Encourage engagement by prompting viewers to like, comment, or share. You can also ask a question to spark conversation and further drive interaction.
By following these tips, you can create engaging short-form videos that capture attention and boost engagement on LinkedIn.
Frequently Asked Questions
What video formats are supported on LinkedIn?
LinkedIn supports video files in the MP4 format, which is the most commonly used. Make sure your video is under 5GB in size and between 3 seconds and 10 minutes long for optimal upload.
Can I add subtitles or captions to my LinkedIn video?
Yes, LinkedIn offers auto-generated captions for your video. However, it’s recommended to upload your own captions for accuracy, especially if you’re sharing technical content or industry-specific terms. You can also use third-party video editing tools to add captions before uploading.
What’s the best video length for LinkedIn?
For optimal engagement, aim for videos between 30 seconds to 2 minutes. Shorter videos tend to perform better because viewers are more likely to watch them in their entirety.
Can I schedule a video post on LinkedIn?
LinkedIn does not have a built-in scheduling feature, but you can use third-party tools such as Hootsuite, Buffer, or Sprout Social to schedule your video posts in advance.
Can I post a video on LinkedIn from my phone?
Yes, you can post videos directly from the LinkedIn app on your smartphone. Just tap on the post icon, select the video from your gallery, add a caption, and hit Post to share.
Can I post a video on a LinkedIn company page?
Yes, you can post videos on LinkedIn company pages. The process is the same as posting on a personal profile—simply go to your company page, click “Start a Post”, and upload your video.
Conclusion
Posting videos on LinkedIn is a powerful way to enhance your brand visibility, engage with your professional network, and drive meaningful interactions. By following simple steps—uploading your video, writing an engaging caption, and utilizing relevant hashtags—you can effectively share your message with a broad audience.
Remember to optimize your video for mobile viewing, use captions for accessibility, and keep your content concise and impactful. Whether you’re sharing industry insights, product demos, or company updates, video content is a dynamic tool that allows you to build trust, increase engagement, and strengthen relationships with your audience on LinkedIn.
With these best practices, you’ll be able to create compelling LinkedIn videos that stand out and get noticed in 2025 and beyond!
